strategy
I am an award-winning strategy lead sitting at the intersection of strategy and creative.
I tend to ride the line between accounts, strategy, and creative wherever I go. I understand the creative process and think like a person who has six hundred side projects. I also love to lead strategic projects; from new business to AOR clients; from integrated to social-only campaigns. I am passionate about good ideas that make sense, and I come at the creative process with a desire to fix stuff and make everything better.
CLIENTELE
Netflix • Electronic Arts • Hulu • HBO Max • HBO • Lionsgate • Amazon • Meta • Warner Bros. • MGM • DC Comics • ABC
EXPERTISE
Social campaigns • Integrated campaigns • Go-to-market planning • Strategic positioning • Research • Content Ideation • Team management • New business & pitches
EARNED PRESS
Dead Space Campaign Taps Into World-Building & Social Challenges | A-List Daily, 2023
How Brands Capitalized on Taylor Swift’s Red Album Re-Release | Morning Brew, 2021
Digital Marketing Impact Report, for work on The Bachelorette | Variety, 2019
Why Instagram Questions Became So Annoying | The Atlantic, 2018
SPEAKING ENGAGEMENTS
TikTok Strategy Panel with NetBase Quid, 2022
United Nations Youth Assembly Panelist, 2016
AWARDS & NOMINATIONS
Bronze Award Winner, Clio Entertainment Awards | Apex Legends Mobile A/V Social Campaign, 2022
Shorty Awards Finalist | Dead Space Community Engagement Program, 2023
Detailed resume available by request.
mfeneberger [at] gmail [dot] com
