Branding The President

It is a blustery, bright January day in 1961. Dressed in a pillbox hat and a pale beige fur-trimmed Oleg Cassini coat, a woman stands beside her husband, grinning at the crowds before her. The coat’s oversized buttons and pockets indicate a certain level of Hollywood drama, but the neck is trimmed with sable, a weightless, silken, and noble fur – an indicator of class and luxury.

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