Genre Switching & The Question Of Artist Identity

When 2016 was good to us, it was really good. Though I was underwhelmed by many of the albums released throughout the year, we truly were blessed with some real gems: Beyoncé’s Lemonade, Kanye West’s The Life of Pablo, Bon Iver’s 22, A Million, The 1975’s I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It. That said, some of the records we heard this year were not at all what we expected – and I don’t mean they were disappointing because they’d been hyped up for five years, ahem, Frank Ocean. I mean we saw artists bouncing from one genre to another without warning – R&B artists pushing into the canyons of country, rappers crooning soul funk, quiet singer-songwriters tip-toeing into electronica and EDM.